Brazil organizes halal barbecue for 400 Arabs

october 21 2016

Nearly 400 people attended a halal meat barbecue this Wednesday (19) at Sial, the food industry fair taking place in Paris, France. The event, called Arab Day, was organized by the Association of Brazilian Beef Exporters (Abiec) in partnership with the Arab Brazilian Chamber of Commerce. The majority of the guests were Arab beef importers.

According to the Arab Chamber Government Relations manager Tamer Mansour, the guests were mainly from Gulf countries such as the United Arab Emirates, Kuwait and Saudi Arabia, from North African countries such as Egypt and Algeria, and from Lebanon. According to Mansour, the majority of them already import beef from Brazil and he highlighted the importance of halal to Brazilian companies, as shown by the organization of a dedicated event.

They also praised the efforts of Brazil with halal", said Mansour. The barbecue, where tenderloin and rump cap were served, was held in a space recreating a churrascaria (typical Brazilian steakhouse) within the fair grounds. The place also featured other cuisine events under different themes. The Arab Chamber manager said the Arab importers are currently interested in renewing their food stocks consumed during Ramadan, the Muslim religious period of festivities and fasting.

The purpose of the Arab Day was to promote Brazilian beef in the Arab market and help increase exports from Brazil to Arab countries. Arab importers usually attend Sial, considered one of the world's largest foodstuffs fair. Brazilian beef sales to Arab countries totaled USD 3.37 billion in the first nine months of this year, with Egypt being the largest market in the region in the period, according to data from the Brazilian Ministry of Industry, Foreign Trade and Services (MDIC).

The barbecue was attended by Brazil's ambassador in Paris, Paulo Cesar de Oliveira Campos, by the president of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), Roberto Jaguaribe, and by Apex-Brasil's coordinator of Business Promotion, Rafael Prado, among others. According to Mansour, Prado praised the barbecue as a promotion strategy for Brazilian halal beef. The barbecue was also approved by the guests. It was cooked by Brazilian steakhouse Barbacoa.

Brazilian meat processing companies took part in Sial as exhibitors. The fair opened last Sunday (16) and runs through Thursday (20). Besides the Arab Day, the steakhouse-themed space also hosted Nelore Day and Angus Day, to promote the cuts from these cattle breeds. In all, one ton of beef is expected to be served throughout the Parisian fair.

Also in Paris

Arab Chamber

Mansour: Brazilian promotion initiative in Paris Before attending the event, Mansour took part in other activities in Paris. Alongside the Arab Chamber International Business executive Fernanda Baltazar, he met with Arab exhibitors that came for the fair from countries such as Tunisia, Egypt, Saudi Arabia, the United Arab Emirates and Morocco. These business owners were invited to the supermaket sector Apas Fair that is scheduled to May 2017 in Brazil. According to Mansour, they are interested.

They also had talks with representatives from the Brazilian Zebu Breeders Association, who proposed a purchase project in Brazil focusing on Arab importers next year. The association attended Sial. The purpose of the proposed initiative is to show the quality of the Zebu beef produced in Brazil to the Arabs and increase exports of cattle of this breed, according to Mansour.

Brazil-Arab News Agency